The eye movement technique has been widely applied in Graphic design and Psychological research, and it can be available to assess Graphic optimization design and explore visual psychology, but it was rarely used in furniture study. In recent years, Chinese furniture companies have increasingly recognized the importance of the innovative furniture design. Taking the head-rail modeling of seats for example, this paper briefly introduced the eye movement technique and its application, and discussed the new method and the new ideas of the innovative furniture design. Experimental results showed that the evaluation indexes of visual behavior such as gaze duration, average fixation duration, fixation times, the number of fist fixation point, the composite hotspots map, and gaze pattern not only reflected the effect of furniture visual element on the human physiology and psychology, but also reflected their effect degree and distribution on furniture directly.